The Company


PENNY COUNTS LTD,founded in 2011 is a UK-based business primarily operating as a symbol group supplier to various independently owned convenience stores and off-licenses.[1] It has operations in the United Kingdom, encompassing both supermarkets and convenience stores.

Our new operations aims to be the leading supplier of consumable products in Africa with offices across the globe, including the head office in London. PENNY COUNTS LTD seeks to expand its operations into other African countries, carrying out work in the supply and distribution of new brands. In this regard, PENNY COUNTS LTD strategy is three-fold; Improving route to market, building a reliable indigenous brand that consumers are proud of, and taking advantage of opportunities to grow the company’s brand.

We are the official sole distributors of CandC Group Plc in Nigeria. K cider and the brands are one of the reasons we wanted to start a brewery, not to mention the big inspiration of canning our brands, so we are understandably pretty stoked.

PENNY COUNTS LTD brings a range of exciting premium CIDER brands to Nigeria. We aim to ensure that people, who enjoy various flavours and qualities in a beer, and the go between, have their pallets satisfied. Licensed outlets are welcome to email us in order to become better acquainted with our products.

A brand that deserves it’s place on every IPA lover’s Top 10, K cider is a firecracker among EUROPE hops all crammed in to a 500ml & 330ml can respectively. In the world of cider themselves, it’s “a mix of apple and pine that will remind you of the time you went on a vision quest with your native Africa cousin and woke up in a palm wine grove full of palm trees”. Of course we guarantee the memories will flush back.

To make sure our brands reach you – and you – in impeccable condition, we’re bringing over a store near you.

Want to become a distributor? Email info[at]pennycountsng[dot]com for more details.

Want us to order you something special? Get in touch and let us know how and where to help you out. Orders are available to Trade Customers only.